![]() If you want to maximize the ROI of your email marketing campaign, here’s what you need to know about what to include in an email signature. So, why are email signatures important and what should you put in your email signature? In this article, we’ll talk more about what kind of information people put in email signatures and why they’re an important part of email content and design. Today, many companies end every email with a large, detailed signature. Should you thank the person you’re corresponding with, or is a simple “best’ more appropriate? This part of an email is known as the email signature, and that difficult word choice has led to more advanced email signature design. We’ve all been there: You’re just finishing up an email, only to realize you have no idea how to end your email.
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